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P&G also draws from the expertise of copy writers across agencies to develop content.Agencies include Fleishman Hillard (PR), Citizen Relations (PR), Starcom (Media) and Dieste (Creative).If she's on Facebook chatting with friends or being exposed to a product on Facebook, we are there with her. " Another insight that Dorer talked about is consumer fragmentation and how it applies to target the Hispanic demographic. So we've added Hispanic, and now we're also adding millennials, " he said.
POS (Point of Sales) media were also bought "to maximize synergies as the impulsive acts are extended to many of the field marketing activities implemented throughout our core markets," Gerdes notes.If she's on a retailer app like Safeway, we can engage with her. to promote the following three product lines: Floors – (Multipurpose Cleaner), Toilets & Bathrooms (Liquid Rim hanger), Aircare: Aerosols (Air fresheners).Dorer, Dorer cited the Fraganzia program as an effort that is expanding.We use language as a tactic, not a strategy." Orgullosa is produced in-house by P&G, with the support of a wide array of P&G brands ."We have lots of P&G brands behind us," says Sandoval.
As John Sandoval Senior Multicultural Marketing Manager at Procter&Gamble told Portada at the time: "We are starting to significantly invest in non-traditional media to respond to "ethnic consumer media usage trends when and where they are receptive." The cornerstone of P&G's content marketing initiative is the Orgullosa program.